Video streaming and compression technologies expert, Datapath Ltd, is aiming to stand out from the crowd at this year’s InfoComm Orlando, one of America’s largest trade shows for AV professionals. The company is commissioning a 12 metre square artist’s wall at the event, which will be created in front of visitors’ eyes and comprise eight video screens amid the artwork. The intention of this innovative marketing tool is to raise the brand awareness of Datapath among AV professionals visiting InfoComm, as well as demonstrate the impressive capabilities of Datapath technologies.
The artist will be Sam Minton, a renowned and highly regarded graphic designer and illustrator based in Nottingham, UK. With a background in fine art, Sam endeavours to approach briefs from a unique angle, injecting artistic flair into every project. He describes his work as whimsical and diverse, looking at the world in a sideways manner. Sam loves the relationship between light and shadow, bold colours and broad strokes, so visitors passing through the lobby area (where the artist’s wall will be located) of the Orange County Convention Centre are in for a treat.
Scattered across the wall, in both vertical and horizontal orientations, will be eight 32″ screens. The creative content for the screens will be run using an Intel® NUC PC, which in turn will communicate with a Datapath dL8 distribution amplifier. The dL8 will then send the signal to a pair of Datapath x4 display wall controllers, which each communicate with four screens.
Although the technology is impressive, highlighting capabilities such as bezel correction, images over more than one screen, and video and text streaming, the use of real life art created between the screens will serve to raise the brand profile of Datapath in a truly imaginative way. The artwork and the creative content running on the screens will combine in a visionary manner that will both engage and delight InfoComm visitors.
Of course, locating the artist’s wall in the lobby area will also help drive footfall to Datapath’s stand at InfoComm. Here, the company will be showcasing SQX, Datapath’s collective name for video streaming and compression technologies.
SQX products open up a world of possibilities for the delivery, transmission and storage of videos, while ensuring the ability to easily scale projects from the management of a single stream to fully inclusive systems that accommodate a wide array of inputs and outputs. For instance, at the heart of SQX is the ability to take video and encode it for streaming or remote storage and to decode compressed data for use on a video wall or monitor.
Datapath can be found on stand 4571 at InfoComm 2015. The artist’s wall will be present in the lobby area of the venue on 17-19 June.
To see more of Sam’s work please visit www.samminton.com