Datapath and Adissy provide signage for prestigious PSN Group residential project.

Residential Project Signage

Datapath, leaders in visual graphics capture and display products for retail, corporate and industrial applications, have delivered a 12 screen (3X4) display wall solution with its Russian partner Adissy for PSN Group’s micro-district Domashiniy Residential Community.

Domashiniy, Russian for ‘Home’, is an elegant residential development surrounded by 100 hectares of parkland on the banks of the Moscow River, in the Maryino District of Moscow. It is a premium development of PSM group, the construction subsidiary of Promsvyazbank and is one of the top 5 largest residential developments currently taking place in Moscow.

The challenge

The Domashiniy development has taken advantage of cutting edge of display technology previously when the development launched in 2015. AR (Augmented Reality) headsets were used to show the proposed interiors of the apartments to prospective clients. It was therefore considered important that visual communications for the development remained current and exciting. PSN approached Adissy to develop a large display wall for the reception of the sales office to impress to perspective buyers the homely ethos of the development and its accessibility to parks, shops and other local amenities.

The solution 

Adissy worked closely with Datapath to design a system that could seamlessly handle UHD video using 3 Datapath Fx4s. The video is played on an AOpen DE7400 which is connected to the Fx4s. The screens used were LG LC55UH matrices in custom, ultra-slim bezel housings developed by Digital Video Machines in Moscow.

Vladimir Golubev, Product manager at Adissy LLC commented, “When PSN Group approached us to deliver this display wall solution, one of their main requirements was that it should be highly reliable and require zero maintenance over the proposed lifetime of the project. The Datapath Fx4 has a great reputation as a reliable and quality product, essential for our requirements.”

The Fx4s ensure quality and speed of data allowing a 4096 X 2160p signal per channel at up to 5.4Gbps, higher than the requirement of UHD video.

Andy Lee, Sales and Account Manager for Datapath, said: “Adissy had a very clear requirement of what they needed for this project. We worked with them and the video content provider to understand the demands this would place on the system to ensure our offering could more than cope with its demands.”

The result

The immersive video wall was delivered and became operational in Autumn 2017. It has been well received by staff and customers alike. It highlights to potential residents the village feel of the development and the emphasis which is placed on security and safety and the developments unique focus on providing a carefree environment for young families to enjoy and thrive in.