Datapath appoints UK sales manager

Paul Corsbie-Smith

Paul Corsbie-Smith has been appointed to the position of Sales & Account Manager for the UK at Datapath, world-leading engineers of visual solutions. He has also been given responsibility for Ireland, Benelux and the Nordics. A former customer of Datapath in his previous role, Mr Corsbie-Smith was very aware of the reputation and capability of the company’s products, prompting him to make the switch.

“For the previous three years I was employed at Midwich, an established distributor of Datapath products, where I worked as an image-processing and video-wall specialist,” he says. “After that I was at Medium UK, another Datapath distributor. As a result, I’m very familiar with the Datapath product portfolio and its potential for even greater market penetration moving forward, which is why I was keen to join when the opportunity arose.”

Mr Corsbie-Smith has worked in AV/IT markets his entire career, initially spending eight years at ICL (International Computers Ltd) before moving to a company specialising in IT security products such as firewalls and anti-spam engines. This company subsequently diversified into the AV market, designing its own AV platform in 2008.

“I joined in November 2016 and managed to hit my first quarterly target,” he says. “Anyone who works in sales will say that hitting your first target at a new company is tough, so I’m really pleased. It bodes well for the future when I am even more familiar with my role.”

He sees the Nordics as a region where important gains can be made as it is relatively untapped in comparison with many other European markets. In the UK, while sectors such as retail, education and command & control remain important, Mr Corsbie-Smith views the corporate market as currently being the strongest.

Bjorn Krylander, Managing Director of Datapath, is confident of the contribution that Mr Corsbie-Smith can make: “Paul has an impressive CV in our industry and we look forward to benefiting from his knowledge and sales expertise. He is very personable and will be able to establish close relationships with both existing and new customers, adding value and helping us further strengthen our brand reputation and market share.”