Rafael Herrera

Datapath reinforce LATAM presence with Rafael Herrera appointment

Datapath, world-leading engineers of visual solutions, are pleased to announce Rafael Herrera as its new Sales Manager for the LATAM regionwith immediate effect.

Rafael has a high degree of experience in Audio Visual, having enjoyed a successful couple of years with AV service providers Footprint Latin America, covering Argentina, Brazil, Chile, Paraguay and Uruguay, as well as integrator roles with several companies in South America.

This latest appointment will bring a reinforced LATAM presence for Datapath, who have seen strong business growth in the region prior to COVID-19. With dedicated, localized support, Rafael expects a strong recovery as the pandemic begins to ease.

“I am thrilled to be taking up this position with Datapath”, he said. “I know their products and people very well from my time supporting them with Footprint. I have first-hand experience of seeing how good their products are, and customer service and support is. I’m really looking forward to the future and reinforcing Datapath as the go-to manufacturer for visual processing solutions.”

On announcing the news, David Griffiths, Datapath’s VP Global Sales, said: “We are delighted to welcome Rafael to the Datapath family. As well as superb technical knowledge, Rafael brings an excellent network and territory familiarity. He has been incredibly supportive of Datapath during his time at Footprint and we now look forward to working closer together for continued success.”