Datapath, world-leading engineers of visual solutions, is strengthening its growing market position in the Americas by naming DEMCO Ltda as the company’s distributor in Chile.
DEMCO, a family-owned Chilean distributor established in 1983, has been performing extremely well in the past three years, recording annual sales growth of up to 37%. Serving many markets, DEMCO will use Datapath’s products to complement its existing portfolio of LED displays, professional monitors, access points and tablets.
“As the exclusive distributor for Samsung monitors in Chile, we see an opportunity to satisfy the increasing demands of AV integrators for related products,” explains Sergio I. Misleh, General Manager at DEMCO. “Our goal is to make available a wider range of products and solutions to our partners so they can grow their own businesses. The Datapath brand is prestigious and well known among our customers. We are very happy to be co-operating with a company of Datapath’s stature.”
There are many rapidly expanding markets in Chile, which is ranked as a high-income economy by the World Bank and considered one of South America’s most stable and prosperous nations.
“Digital signage is among the sectors performing well in Chile, where there is a very mature market of retailers who have been spending quite a lot in making their stores better and different to their competitors,” explains Mr Misleh. “The hospitality sector has also grown very much in the past couple of years. A large number of hotels have been under construction, while existing ones have felt the need to renovate. Control rooms is another expanding market due to the need for greater security.”
DEMCO expects Datapath products to perform well in the Chilean marketplace, particularly the Fx4 latest-generation display wall controller, iolite 600 compact video controller, WallControl 10 software and Quant application-sharing software. All of these products are available for demonstration in DEMCO’s Santiago showroom.
Mr Misleh concludes: “Our business is growing very fast: in total we have seen a 50% growth in sales over the past four years, which can be explained by customers who appreciate the added value we bring. This offers them business flexibility through access to credit lines, in-stock products and local technical support, for example. The products that Datapath offers fit perfectly with our strategy of providing more and more solutions to our growing customer base.”